Corrily: unlocking revenue with intelligent experiments

Striking Markets is thrilled to announce its investment in Corrily!

Corrily’s innovative monetization platform enables businesses to optimize prices, currencies, bundles, and campaigns through intelligent experiments. With its no-code platform, customers can effortlessly test monetization strategies across various user groups to maximize revenue, minimize churn, and boost engagement.

Founded by ex-BlackRock quant Andrej Zukov-Gregoric, the Corrily team quickly realized the pricing challenges that many of their Y Combinator peers faced. Joined later by seasoned price consultant Alex David and enterprise software expert Praveen Maloo, this remote-first company is democratizing monetization optimization with their intuitive, cost-effective, and seamlessly integratable solution. Existing investors include Y Combinator, Fly Ventures, Rackhouse, and Amasia.

Integrating Corrily is a breeze. Simply deploy a code snippet into your front-end and link your preferred payment service provider, like Stripe, Recurly or Chargebee. As a result, pricing or bundling strategies can be dynamically displayed on your site and and updated in your payment service provider. This is a great efficiency gain over manually integrating winning outcomes of A/B testing experiments at their expiry.

Monetization experiments are multi-armed bandit problems, where it’s advantageous to lean toward the winning strategy as soon as it shows statistical promise. Unlike traditional A/B tests, which conclude after running a set number of experiments, Corrily's approach adapts in real-time, channeling users toward the most profitable strategies as soon as they prove advantageous. The result is that fewer end-customers are locked into sub-optimal monetization strategies, be it for an inappropriate price or feature-set.

Striking Markets’ syndicate is particularly excited that Corrily is elevating the conversation about the importance of monetization in general, a function previously reserved for large enterprises with deep pockets for market research and consultancy. We believe that pricing should be a focus earlier in a company’s lifecycle. Many co-investors resonate with this perspective, recognizing that pricing often becomes an afterthought—even for businesses pulling in significant ARR.

The flexibility to transact in local currencies also caught our attention. While pricing optimization usually focuses on extracting the highest value from consumers, Corrily broadens the scope by addressing market inclusivity. Through currency familiarity and purchasing power adjustments, businesses can significantly widen their reach.

Existing customers have been achieving impressive wins with Corrily’s platform, like Linktree (LTV +14%), IFTTT (+56% in new MRR) and Scrimba (+50% in new MRR). Excited to try the platform? Sign up for a free trial.